Foodrhythms! The word got coined while reading a news paper when we were looking for a good name for our site. Intention was to look for something that summarizes what our application does, a name that means connecting all aspects of food, a name that rhymes well, a name that is novel and gives fresh perception to people when it comes to a foodie site. Synchro-destiny does work when the intention is strong to do something, and that is what happened when we found a name which meant synchronizing or getting People, Food, Fun, Business into a rhythm.
When we got started with development the idea was to do something new, appealing in the food space and at the same time help businesses and people grow. Various foodie sites are working in specific areas and none of them have the holistic framework that helps foodies, food & businesses connect.
Idea was not to be just another review site or just a menu uploading place or create repository of data. We wanted to engage food, people, & businesses in a dialogue and provide a platform that helps businesses promote themselves with no costs involved. Most importantly didn’t want to be another software company robbing the clients providing some trivial technical features.
We started gathering ideas and over a period of 1.5 years the product evolved into a complete social media framework that satisfies the appetite of foodies and helps businesses by providing a well integrated website on social media that interacts with the customers, reduces advertisement costs, builds a brand by itself and keeps pace with the rapidly changing technology.
Shakespeare said “Journey's end in lovers meeting” and our journey resulted in connecting fun and business. Foodrhythms is a visual treat for users with useful & attractive information shown to them to explore, experience and share through the platform. An opportunity for businesses to connect with the target audience in their cities and to promote using the social media features for viral effect. A well designed and beautiful framework for businesses to showcase themselves with no costs involved.
We believe in lean management and our endeavor has been to create a lean business process platform. Our algorithms working behind the scenes help connect in various ways to generate new business opportunities and are like the popular ad network engines to promote the businesses with no money spent. In true sense we tried adding value to the businesses and our efforts will be to make business simpler in this space.
We are inspired and motivated by response received after the launch on 15th Aug 2011, it is heartening to see foodies & well known businesses registering through word of mouth. Some of the prominent names have signed up with us and the number of impressions is growing fast. What we offered in the first release is tip of the iceberg and it is our promise to deliver lots more fun and business value.
Some of our Client Remarks
- "This is the best we have seen in food space"
- "Looks better than facebook and very useful features" (prefer taking facebook thing with a pinch of salt, still working to get there:) )
- "Has Royal Look and Feel"
- "We have been looking for this kind of platform"
- "Something of this kind was required"
